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Neckline Cheat Sheet

Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...

Coldwater Creek: Find & Win Campaign

Purpose: Drive to Web Background:  Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...

Branding: Charming Charlie

Purpose: Define mission, vision, and three words that define the brand. Background: One of the challenges of helping build a brand up – defining what you stand for beyond the tactical execution of “we sell jewelry.” I was able to bring in AR New...

Charming Charlie: Digital Content

This section to the left is an excerpt from an article about Charming Charlie in Accessories Magazine, written in 2011. Click to read the full story. Below are a few examples – videos, quizzes, screensavers, e-cards you could find on our website at the time....