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Coldwater Creek Find & WinPurpose: Drive to Web

Background:  Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth.

Campaign: Social Media followers were given the opportunity to win a gift card by visiting the website and finding a particular sweater based off of a featured swatch.

Results: 2k new followers and approximately ~6k in purchases from we visitors that came to find and win!