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Media Placement

Media Placement

An essential part of PR is media placements. While at Charming Charlie, I selected a small, but effective PR firm that garnered us at least one PR placement each month. We eventually made the transition to a large, full-service PR firm that I had discovered.
From the Ground Up

From the Ground Up

The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...

Neckline Cheat Sheet

Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...