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Coldwater Creek: Find & Win Campaign

Purpose: Drive to Web Background:  Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...

Branding: Charming Charlie

Purpose: Define mission, vision, and three words that define the brand. Background: One of the challenges of helping build a brand up – defining what you stand for beyond the tactical execution of “we sell jewelry.” I was able to bring in AR New...

Charming Charlie: Digital Content

This section to the left is an excerpt from an article about Charming Charlie in Accessories Magazine, written in 2011. Click to read the full story. Below are a few examples – videos, quizzes, screensavers, e-cards you could find on our website at the time....

Top Social Media Posts: Presidents’ Day

          Organization: Coldwater Creek Goal: Create a fashion-oriented conversation on a very sale-oriented day. Results: Over four thousand comments later, our First Lady of Fashion poll was the highest engaged post in Coldwater Creek history. In case you are...