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From the Ground Up

From the Ground Up

The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...

Neckline Cheat Sheet

Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...

Coldwater Creek: Find & Win Campaign

Purpose: Drive to Web Background:  Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...

Charming Charlie: Digital Content

This section to the left is an excerpt from an article about Charming Charlie in Accessories Magazine, written in 2011. Click to read the full story. Below are a few examples – videos, quizzes, screensavers, e-cards you could find on our website at the time....