To help the stores generate sales, Charming Charlie had a history of girls night out events – bring in 10 ladies for a specific evening and everyone would be rewarded with a discount. As the company grew, these events got to be a little problematic.
I broadened the concept to be more cause marketing/community focused. CC Socials were events similar to the girls night out events that non profits and community groups could have in store to raise money. 10% of the proceeds would go to the charity