Purpose: Drive to Web
Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth.
Campaign: Social Media followers were given the opportunity to win a gift card by visiting the website and finding a particular sweater based off of a featured swatch.
Results: 2k new followers and approximately ~6k in purchases from we visitors that came to find and win!
