Challenge: Increase awareness of Abel Design Group and gain additional law firm clients.
Solution: Develop an advertorial that indirectly promotes Abel Design Group.
Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration between client Mayer Brown client and Abel Design Group principals.
Advertorials create positive brand awareness not only for our practice, but for our clients as well. This piece of content will also be pitched to other publications as a sample of our capabilities to garner additional PR exposure, as well as promoted via our email database and social media as well.