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Pie Campaign

Pie Campaign

Pie_Box_MockupProblem: Abel Design Group has grown very quickly and needs to shed its reputation of being a small firm and “get their name out there.”

Solution: To create brand awareness, I created a PR campaign to develop relationships with local media at an unexpected time. 4th of July.  A very well known and well packaged pecan pie, coupled with a handwritten note from one of our principals or from me went to local PR content.

Results: Through this “ice breaker,”  we were able to create  relationships with the Houston Chronicle, Great Day Houston and other media channels. We were subsequently able to secure a spot on Great Day Houston. In addition, we have started to use the pies as tokens of appreciation for our clients and have even created our own branded box.

 

 

 

Skills

Posted on

September 5, 2015

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