The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career.
Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their knowledge base, but they hadn’t put any structure around “packaging” that data and knowledge in a shareable way. They also weren’t sharing regularly.
The goal was to create an editorial calendar that would illustrate the diversity of their projects and the subject matter expertise in design and use their email, website and social media accounts to share.