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FB Offer: Free Shipping

FB Offer: Free Shipping

My goal was to offer a treat to social media fans at least once a quarter. Our Halloween treat at Coldwater Creek – a free shipping offer that had no minimum purchase. We gained 1500 new fans in the process and we made almost 25K in sales.
FB Sweeps: Bling in the New Year

FB Sweeps: Bling in the New Year

To promote Charming Charlie’s holiday collection, we did a Bling in the New Year sweepstakes that highlighted our brooch collection. My goal was to create brand relevant and fun ways to capture new fans and engagement. Results are highlighted to the...
FB Sweepstakes: Coldwater Creek

FB Sweepstakes: Coldwater Creek

To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.
FB Sweepstakes: Instant Win

FB Sweepstakes: Instant Win

I planned the first ever instant win for Coldwater Creek to coincide with Valentine’s Day. Coldwater Creek had a history of running sweepstakes, but none that provided immediate gratification. The sweesptakes was success – gaining ~11k FB fans as well as...
FB Sweepstakes: Put a Skull Ring On It

FB Sweepstakes: Put a Skull Ring On It

To celebrate Halloween and showcase an edgier side of Charming Charlie – we created the “Put a Skull Ring On It” Sweepstakes – a FB Fan Exclusive. I selected the custom pantones for the ring and they were produced just for this sweepstakes. The...