by pattyfadhouli | Jul 22, 2015
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
by pattyfadhouli | Jul 22, 2015
Problem: Charming Charlie was a new and relatively unknown concept on the block that still needed to make a positive impression on prospective landlords. They wanted a “world class” website that would illustrate the zeal for the brand and the brilliance...
by pattyfadhouli | May 10, 2015
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product , so to help alleviate this...
