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In-Store Events/Grand Openings

In-Store Events/Grand Openings

Whether it was a grand opening or special event for the rodeo, I have planned events and partnered with media groups to host events in Charming Charlie stores.
SXSW Style X

SXSW Style X

Charming Charlie sponsored STYLE X, a fashion event held during SXSW 2012. I was responsible for the entire event, including: sponsorship negotiation swag booth design volunteer coordination marketing promotion Cool Haus truck activation College Fashionista...
Cause Marketing Events

Cause Marketing Events

To help the stores generate sales, Charming Charlie had a history of girls night out events – bring in 10 ladies for a specific evening and everyone would be rewarded with a discount. As the company grew, these events got to be a little problematic. I broadened...
Lucky Fabb 2013

Lucky Fabb 2013

Lucky Fabb is a blogger conference that occurs every fall in NYC. Our booth concept: Layering bar. Layer your favorite bracelet or necklace look, instragram a photo and pick up your photo from the booth. I left Charming Charlie before the event occurred, but I...