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In-Store Events/Grand Openings

In-Store Events/Grand Openings

Whether it was a grand opening or special event for the rodeo, I have planned events and partnered with media groups to host events in Charming Charlie stores.
Look Good…Feel Better

Look Good…Feel Better

Charming Charlie’s mission is to delight women with fabulous accessories and give them a pep in their step. Looking good makes you feel better. That’s why it made so much sense to partner with and support Look Good…Feel Better – a non profit...
Cause Marketing Events

Cause Marketing Events

To help the stores generate sales, Charming Charlie had a history of girls night out events – bring in 10 ladies for a specific evening and everyone would be rewarded with a discount. As the company grew, these events got to be a little problematic. I broadened...
PR Placements

PR Placements

An essential part of PR is media placements and as soon as we knew our Charming Charlie ecom site was launching, I dipped our toe in the water with a small PR firm that was getting us placements monthly. After 6 months, we upgraded to a large, full service PR...
Lucky Fabb 2013

Lucky Fabb 2013

Lucky Fabb is a blogger conference that occurs every fall in NYC. Our booth concept: Layering bar. Layer your favorite bracelet or necklace look, instragram a photo and pick up your photo from the booth. I left Charming Charlie before the event occurred, but I...