One of the most popular pieces of content that we could create for the Charming Charlie audience had to do with 1. abundance and 2. variety. A great conversation starter.
My goal was to offer a treat to social media fans at least once a quarter. Our Halloween treat at Coldwater Creek – a free shipping offer that had no minimum purchase. We gained 1500 new fans in the process and we made almost 25K in sales.
To promote Charming Charlie’s holiday collection, we did a Bling in the New Year sweepstakes that highlighted our brooch collection. My goal was to create brand relevant and fun ways to capture new fans and engagement. Results are highlighted to the...
We sent a photographer out during NY Fashion Week to capture street style photos. We then matched our current product selection to get the look.
To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.