by pattyfadhouli | Jun 14, 2016
We sent a photographer out during NY Fashion Week to capture street style photos. We then matched our current product selection to get the look.
by pattyfadhouli | Jun 14, 2016
To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.
by pattyfadhouli | Jun 14, 2016
We did not want to get into the business of doing too many discounts at Charming Charlie, however, we were open to treating our FB fans to an offer once a year. This special offer of $5 off $25 generated ~20k. The year prior, the same offer generated...
by pattyfadhouli | Jun 14, 2016
I planned the first ever instant win for Coldwater Creek to coincide with Valentine’s Day. Coldwater Creek had a history of running sweepstakes, but none that provided immediate gratification. The sweesptakes was success – gaining ~11k FB fans as well as...
by pattyfadhouli | Jun 14, 2016
To celebrate Halloween and showcase an edgier side of Charming Charlie – we created the “Put a Skull Ring On It” Sweepstakes – a FB Fan Exclusive. I selected the custom pantones for the ring and they were produced just for this sweepstakes. The...
