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FB Exclusive Offer: Charming Charlie

FB Exclusive Offer: Charming Charlie

We did not want to get into the business of doing too many discounts at Charming Charlie, however, we were open to treating our FB fans to an offer once a year. This special offer of $5 off $25 generated ~20k. The year prior, the same offer generated...
FB Sweepstakes: Instant Win

FB Sweepstakes: Instant Win

I planned the first ever instant win for Coldwater Creek to coincide with Valentine’s Day. Coldwater Creek had a history of running sweepstakes, but none that provided immediate gratification. The sweesptakes was success – gaining ~11k FB fans as well as...
FB Sweepstakes: Put a Skull Ring On It

FB Sweepstakes: Put a Skull Ring On It

To celebrate Halloween and showcase an edgier side of Charming Charlie – we created the “Put a Skull Ring On It” Sweepstakes – a FB Fan Exclusive. I selected the custom pantones for the ring and they were produced just for this sweepstakes. The...
FB Post: First Lady of Fashion

FB Post: First Lady of Fashion

For President’s Day at Coldwater Creek, we wanted to change the conversation from sale to something fashion-related, yet still relevant – we posted a poll that got the highest number of comments in Coldwater Creek history – over 4k.
Pinterest: Brooch Bouquet Giveaway

Pinterest: Brooch Bouquet Giveaway

January is prime bridal planning season. A prime opportunity to promote our bridal collection and Pinterest engagement. I created a partnership with brooch bouquet maker The Ritzy Rose and to create and give away a custom made brooch bouquet. We doubled our number of...