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Financial Literacy Month Campaign

Financial Literacy Month Campaign

Overview: Financial Literacy Month email and blog campaign created in Salesforce Pardot and Adobe Experience Manager (AEM). Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor...
FormulaMED Collaboration

FormulaMED Collaboration

Given the reluctance to return to the office due to COVID-19, I spearheaded a collaboration with FormulaMED, a health and wellness firm to develop a more holistic return to work solution. I worked cross-functionally to develop the concept and marketing materials, as...
CURATED Events by ADG

CURATED Events by ADG

To celebrate one of our top designers and the anniversary of our Austin office, I planned two events in conjunction with the Italian Chamber of Commerce in Houston and in Austin. Through strategic partnership and planning, Abel Design Group was able to host these...
Mrs. Lillien

Mrs. Lillien

The goals: Get creative and take a lifestyle approach to the holidays and our brand. Reach a new audience. Charming Charlie partnered with blogger Mrs. Lillien – the creative challenge – incorporate our accessories into festive decor. The content was used...
Ritzy Rose Pinterest Contest

Ritzy Rose Pinterest Contest

January is prime bridal planning month. To increase Pinterest followers and create interest in Charming Charlie’s special occasion collection, we collaborated with the Ritzy Rose, a brooch bouquet maker. A bouquet was created incorporating Charming Charlie...
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