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Mrs. Lillien

Mrs. Lillien

The goals: Get creative and take a lifestyle approach to the holidays and our brand. Reach a new audience. Charming Charlie partnered with blogger Mrs. Lillien – the creative challenge – incorporate our accessories into festive decor. The content was used...
Ritzy Rose Pinterest Contest

Ritzy Rose Pinterest Contest

January is prime bridal planning month. To increase Pinterest followers and create interest in Charming Charlie’s special occasion collection, we collaborated with the Ritzy Rose, a brooch bouquet maker. A bouquet was created incorporating Charming Charlie...
Look Good…Feel Better

Look Good…Feel Better

Charming Charlie’s mission is to delight women with fabulous accessories and give them a pep in their step. Looking good makes you feel better. That’s why it made so much sense to partner with and support Look Good…Feel Better – a non profit...
SXSW Style X

SXSW Style X

Charming Charlie sponsored STYLE X, a fashion event held during SXSW 2012. I was responsible for the entire event, including: sponsorship negotiation swag booth design volunteer coordination marketing promotion Cool Haus truck activation College Fashionista...
Lucky Fabb 2013

Lucky Fabb 2013

Lucky Fabb is a blogger conference that occurs every fall in NYC. Our booth concept: Layering bar. Layer your favorite bracelet or necklace look, instragram a photo and pick up your photo from the booth. I left Charming Charlie before the event occurred, but I...