Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority.
Solution: You can change your marketing faster than your product , so to help alleviate this challenge, we needed to educate our customer on “what was new” and “how to wear it.”
This piece of content I concepted to help not only she her “how to wear it,” but to add a timeless bit of fashion knowledge that transcended where she bought the product.
The photography for this piece was done at the end of a regularly scheduled photo shoot with clothing items mostly from my closet.
Email Click Thrus: 36k+ unique clicks – this was our highest number of email click thrus until that point in time with our email program
Pins, Likes and Shares: VIRAL! Seriously, not only did we get new Pinterest followers, FB fans, shares and likes – we were copied several times over.
Media Coverage: Our Neckline Cheat Sheet was featured on the nationally syndicated show Deals after they found it on Pinterest. View the video!
http://livewellnetwork.com/Deals/episodes/Tips-for-Pairing-Necklaces-with-Necklines/9025236
Imitation is the Sincerest Form of Flattery
Numerous bloggers and other retailers have made their own version of our Neckline Cheat Sheet as well as featured ours. Google it or take a look on Pinterest. A trend was definitely put in motion and according to the greeneyed lady blog, the Neckline Cheat Sheet is a godsend (can’t get better than that)
