Charming Charlie: Blog Content and Concepts

I created a blog for Charming Charlie and was initially responsible for all content and concepts.

This is an example of a former Mrs. Texas that was a great example of high-low fashion – she would mix Charming Charlie’s affordable accessories with her Prada. We featured her on our blog in 2010 and Neiman Marcus did too in 2014.

My goal with the blog was to help build Charming Charlie’s credibility as an authority on fashion accessories, but to keep it fun, relevant and inventive.

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