Used my knowledge of SEO and CMS systems to advocate for and develop what would become the top trafficked Amazon Business blog post on the topic of Amazon Business Small Business Grants. SEO was the top traffic driver. Traffic driven was exponential in comparison to other posts.
Situation: Amazon Business launched a very beneficial program exclusively for small businesses. I saw an opportunity to help create more awareness of the program and Amazon Business and drive traffic to the Amazon Business blog by creating a post about the program. I worked cross-functionally to recommend, advocate, and gain approvals to create the post on behalf of the Grants team. I managed the project to completion, working with the SEO team and technology team to create the page.
Results: Through organic search engine traffic, the page became the top-trafficked post on the blog. I was grateful to use my knowledge of SEO and CMS systems to support the Grants team, get a funding opportunity in front of more small business owners, create additional brand awareness, and build search engine credibility on a highly searched topic.
