Situation: Amazon Business launched a very beneficial program exclusively for small businesses. I saw an opportunity to help create more awareness of the program as well as drive traffic to the Amazon Business blog by creating a post about the program. I worked cross-functionally to recommend, advocate, and gain approvals to create the post on behalf of the Grants team. I managed the project to completion, working with the SEO team and technology team to have the page created.
Results: The page became the top-trafficked post on the blog through organic search engine traffic. I was grateful to be able to use my knowledge of SEO and CMS systems to support the Grants team, get a funding opportunity in front of more small business owners, create additional brand awareness, and build search engine credibility on a highly searched topic.
