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Great Day Houston

Great Day Houston

Problem: Abel Design Group needs to create brand awareness and be perceived as a subject matter expert in the area of interior design. Ideally, we would also be able to generate content in the process. Solution: I was able to secure a segment on greatday Houston, a...
Pie Campaign

Pie Campaign

Problem: Abel Design Group has grown very quickly and needs to shed its reputation of being a small firm and “get their name out there.” Solution: To create brand awareness, I created a PR campaign to develop relationships with local media at an unexpected...