by pattyfadhouli | Apr 10, 2026 | Digital, Web Content Strategy
Managed CVS Wellness Zone blog content. Identified opportunities for continuous improvement, including new content formats, and related article optimization that drove 13X related article visits. Analyzed user engagement to assess top editorial points of view to...
by pattyfadhouli | Apr 10, 2026 | Digital
Managed CVS email campaigns to help promote Wellness Zone blog articles to millions of customers. Prepared thematic concepts, including creative briefs, cross-functional collaboration, compliance review, performance metrics, and reporting. CVS Sleep Focused Email...
by pattyfadhouli | Mar 22, 2024 | Web Content Strategy
Situation: In many B2B organizations, customers have a sales representative who can nominate them for testimonials and references. However, when a business operates on a self-service model and the customer creates an account and independently manages...
by pattyfadhouli | Dec 12, 2023 | Campaigns, Content Creation, Digital
Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment. Task: Increase engagement with the small business audience and develop scalable method to create quality content....
by pattyfadhouli | Aug 12, 2020 | Strategic Parternships & PR
Given the reluctance to return to the office due to COVID-19, I spearheaded a collaboration with FormulaMED, a health and wellness firm to develop a more holistic return to work solution. I worked cross-functionally to develop the concept and marketing materials, as...
