by pattyfadhouli | Apr 10, 2026 | Digital, Web Content Strategy
Managed CVS Wellness Zone blog content. Identified opportunities for continuous improvement, including new content formats, and related article optimization that drove 13X related article visits. Analyzed user engagement to assess top editorial points of view to...
by pattyfadhouli | Apr 10, 2026 | Digital
Managed CVS email campaigns to help promote Wellness Zone blog articles to millions of customers. Prepared thematic concepts, including creative briefs, cross-functional collaboration, compliance review, performance metrics, and reporting. CVS Sleep Focused Email...
by pattyfadhouli | Dec 12, 2023 | Campaigns, Content Creation, Digital
Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment. Task: Increase engagement with the small business audience and develop scalable method to create quality content....
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
