Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment.
Task: Increase engagement with the small business audience and develop scalable method to create quality content.
Solution: Collaborate with brand partners to create small business relevant content based on their expertise. This example focuses on a collaboration with Intuit QuickBooks for a #financialliteracymonth campaign. Six
articles were created with accompanying PDFs that live on the Amazon Business blog. Emails were sent to customers and prospects in the month of April to promote these posts. View the landing page.
Results: The email campaign drove above average click thru rates and over 30K page views. The articles became top SEO traffic drivers to the blog, garnering another 30K page views in 2023. One of the articles and accompanying PDF became a Google snippet and the PDFs and landing page banners display in relevant Google search results.
Content Produced:
Financial literacy month landing page
Business taxes
Financial experts
- Read Four typesof financial experts & how they can help your small business
- Download the Financial experts at-a-glance guide (pdf)
Financial terms & formulas
- Read 25 Financial terms and formulas everysmall business owner needs to know
- Download the Financial terms glossary and formulas (pdf)
- Read Money metrics: Key indicators to track to help grow your small business
- Download the Growth metrics at-a-glance guide (pdf)
Business registrations
- Read Surprising ways your business registration can impact your business finances
- Download the Business registrations guide (pdf)
Business insurance
- Read Insuring your small business: Business insurance policy types explained
- Download the Business insurance types at-a-glance guide (pdf)
