by pattyfadhouli | Aug 12, 2020 | Events, Strategic Parternships & PR
To celebrate one of our top designers and the anniversary of our Austin office, I planned two events in conjunction with the Italian Chamber of Commerce in Houston and in Austin. Through strategic partnership and planning, Abel Design Group was able to host these...
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | May 31, 2016 | Content Creation, Print, Strategic Parternships & PR
Challenge: Increase awareness of Abel Design Group and gain additional law firm clients. Solution: Develop an advertorial that indirectly promotes Abel Design Group. Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration...
by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
