by pattyfadhouli | Sep 5, 2015
Problem: Abel Design Group has grown quickly from their humble beginnings and amassed several gorgeous projects under their belt. They also have very skilled talent. To date, the cattended conferences regularly to expand their knowledge base, but they hadn’t put...
by pattyfadhouli | Jul 22, 2015
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
by pattyfadhouli | Jul 22, 2015
Problem: Charming Charlie was a new and relatively unknown concept on the block that still needed to make a positive impression on prospective landlords. They wanted a “world class” website that would illustrate the zeal for the brand and the brilliance...
by pattyfadhouli | Jul 22, 2015
Purpose: Define mission, vision, and three words that define the brand. Background: One of the challenges of helping build a brand up – defining what you stand for beyond the tactical execution of “we sell jewelry.” I was able to bring in AR New...
by pattyfadhouli | Jul 22, 2015
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
