by pattyfadhouli | Jun 22, 2016
One of our top clicked emails as well as a large driver to our Pinterest boards. The email focused exclusively on 4 scarf tying tips and drove consumers straight there. This type of content got massive kudos from our customers and helped build our fashion...
by pattyfadhouli | Jun 22, 2016
Based on consumer research, our goals were to demonstrate “what’s new” and “how-to” through our marketing efforts. I developed the content for this email. Over the course of a year of developing content for both our email and social...
by pattyfadhouli | Jun 22, 2016
This is an example of our first stab at a trend based email, before we had an established look and feel at Charming Charlie.
by pattyfadhouli | Jun 22, 2016
When I created premium content at Charming Charlie, I made sure to make available through email, our web and social media. This is an example of an email that linked to a blog article on how to pair and wear hard to wear colors – very relevant to our...
by pattyfadhouli | Jun 22, 2016
I created a blog for Charming Charlie and was initially responsible for all content and concepts. This is an example of a former Mrs. Texas that was a great example of high-low fashion – she would mix Charming Charlie’s affordable accessories with her...
