by pattyfadhouli | Jun 15, 2016
We needed to get on the same page at Charming Charlie. What do we stand for? What’s our vision? What’s our look? I selected and hired AR New York, a firm to help us establish our mission, vision and create a new design for our web site.
by pattyfadhouli | Jun 15, 2016
Charming Charlie produces new nail polish colors each season. I named the polishes and work through legal to ensure they were no copyright issues.
by pattyfadhouli | Jun 15, 2016
One of my responsibilities at Charming Charlie was to come up with the names for new concepts and products as well as work through legal to get them filed. Brand Names I Created: Curtain Call: a clearance store concept Charlie Girl: Charming Charlie for tweens RSVP:...
by pattyfadhouli | Jun 15, 2016
I found out one of our merchants was a nail artist…so we employed her to do themed nails for us using our polish. Resourcefulness 🙂
by pattyfadhouli | Jun 15, 2016
The average consumer needs to see how to wear it. Creating this type of content was critical to making sure our Charming Charlie customers were aware of “what’s new” and “how-to”
