by pattyfadhouli | Jun 14, 2016
To promote Charming Charlie’s holiday collection, we did a Bling in the New Year sweepstakes that highlighted our brooch collection. My goal was to create brand relevant and fun ways to capture new fans and engagement. Results are highlighted to the...
by pattyfadhouli | Jun 14, 2016
We sent a photographer out during NY Fashion Week to capture street style photos. We then matched our current product selection to get the look.
by pattyfadhouli | Jun 14, 2016
To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.
by pattyfadhouli | Jun 14, 2016
We did not want to get into the business of doing too many discounts at Charming Charlie, however, we were open to treating our FB fans to an offer once a year. This special offer of $5 off $25 generated ~20k. The year prior, the same offer generated...
by pattyfadhouli | Jun 14, 2016
I planned the first ever instant win for Coldwater Creek to coincide with Valentine’s Day. Coldwater Creek had a history of running sweepstakes, but none that provided immediate gratification. The sweesptakes was success – gaining ~11k FB fans as well as...
