by pattyfadhouli | Jun 14, 2016
Charming Charlie sponsored STYLE X, a fashion event held during SXSW 2012. I was responsible for the entire event, including: sponsorship negotiation swag booth design volunteer coordination marketing promotion Cool Haus truck activation College Fashionista...
by pattyfadhouli | Jun 14, 2016
To help the stores generate sales, Charming Charlie had a history of girls night out events – bring in 10 ladies for a specific evening and everyone would be rewarded with a discount. As the company grew, these events got to be a little problematic. I broadened...
by pattyfadhouli | Jun 14, 2016
An essential part of PR is media placements and as soon as we knew our Charming Charlie ecom site was launching, I dipped our toe in the water with a small PR firm that was getting us placements monthly. After 6 months, we upgraded to a large, full service PR...
by pattyfadhouli | Jun 14, 2016
Lucky Fabb is a blogger conference that occurs every fall in NYC. Our booth concept: Layering bar. Layer your favorite bracelet or necklace look, instragram a photo and pick up your photo from the booth. I left Charming Charlie before the event occurred, but I...
by pattyfadhouli | Oct 11, 2015
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
