by pattyfadhouli | Jun 14, 2016
The goals: Get creative and take a lifestyle approach to the holidays and our brand. Reach a new audience. Charming Charlie partnered with blogger Mrs. Lillien – the creative challenge – incorporate our accessories into festive decor. The content was used...
by pattyfadhouli | Jun 14, 2016
January is prime bridal planning month. To increase Pinterest followers and create interest in Charming Charlie’s special occasion collection, we collaborated with the Ritzy Rose, a brooch bouquet maker. A bouquet was created incorporating Charming Charlie...
by pattyfadhouli | Jul 22, 2015
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
