One of the most popular pieces of content in the technology industry was a success story. I used that same concept at Charming Charlie to produce customer testimonials and testimonial-inspired commercials that received thousands of views.
My first foray into social media: writing podcast descriptions
I found out one of our merchants was a nail artist…so we employed her to do themed nails for us using our polish. Resourcefulness 🙂
The average consumer needs to see how to wear it. Creating this type of content was critical to making sure our Charming Charlie customers were aware of “what’s new” and “how-to”
This wasn’t the most engaged with type of content in our wheel house, but important nonetheless – especially over time. Combining our product with more aspirational imagery…the goal over time is to create an elevated feel to our brand – over...