by pattyfadhouli | Oct 11, 2015
Summary: This was a very fun freelance project for Me & My Brother Productions, a children’s music production company. They were in the midst of producing a children’s CD and DVD and they needed assistance with a range of activities. Project...
by pattyfadhouli | Sep 5, 2015
Organization: Coldwater Creek Goal: Create a fashion-oriented conversation on a very sale-oriented day. Results: Over four thousand comments later, our First Lady of Fashion poll was the highest engaged post in Coldwater Creek history. In case you are...
by pattyfadhouli | Jul 22, 2015
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
by pattyfadhouli | Jul 22, 2015
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
by pattyfadhouli | May 10, 2015
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product , so to help alleviate this...
