by pattyfadhouli | Aug 12, 2020 | Strategic Parternships & PR
Given the reluctance to return to the office due to COVID-19, I spearheaded a collaboration with FormulaMED, a health and wellness firm to develop a more holistic return to work solution. I worked cross-functionally to develop the concept and marketing materials, as...
by pattyfadhouli | Aug 12, 2020 | Events, Strategic Parternships & PR
To celebrate one of our top designers and the anniversary of our Austin office, I planned two events in conjunction with the Italian Chamber of Commerce in Houston and in Austin. Through strategic partnership and planning, Abel Design Group was able to host these...
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | May 31, 2016 | Content Creation, Print, Strategic Parternships & PR
Challenge: Increase awareness of Abel Design Group and gain additional law firm clients. Solution: Develop an advertorial that indirectly promotes Abel Design Group. Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration...
by pattyfadhouli | Jun 7, 2015 | Campaigns, Digital, Events, Print, Social Media, Strategic Parternships & PR
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
