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Email: How to Tie a Scarf

Email: How to Tie a Scarf

One of our top clicked emails as well as a large driver to our Pinterest boards. The email focused exclusively on 4 scarf tying tips and drove consumers straight there. This type of content got massive kudos from our customers and helped build our fashion...
Email: Friendship Bracelets

Email: Friendship Bracelets

Based on consumer research, our goals were to demonstrate “what’s new” and “how-to” through our marketing efforts. I developed the content for this email. Over the course of a year of developing content for both our email and social...
Email: Nautical Trend

Email: Nautical Trend

This is an example of our first stab at a trend based email, before we had an established look and feel at Charming Charlie.
Charming Charlie: Email and Blog Content

Charming Charlie: Email and Blog Content

When I created premium content at Charming Charlie, I made sure to make available through email, our web and social media. This is an example of an email that linked to a blog article on how to pair and wear hard to wear colors – very relevant to our...