Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority.
Solution: You can change your marketing faster than your product assortment, so to help alleviate this challenge, we needed to educate our customer on “what was new” and “how to wear it.”
This piece of content I concepted to help not only she her “how to wear it,” but to add a timeless bit of fashion knowledge that transcended where she bought the product.
The photography for this piece was done at the end of a regularly scheduled photo shoot with clothing items mostly from my closet.
Results: 30k+ click thrus in email (sencond hight click thru to date), viral # of pins and shares and MUCH MORE!
Unanticipated Results
Media Coverage: http://livewellnetwork.com/Deals/episodes/Tips-for-Pairing-Necklaces-with-Necklines/9025236 Our Neckline Cheat Sheet was featured on the nationally syndicated show Deals.
http://livewellnetwork.com/Deals/episodes/Tips-for-Pairing-Necklaces-with-Necklines/9025236
The Best Part
Imitation is the sincerest form of flattery. Numerous bloggers and other retailers have made their own version of our Neckline Cheat Sheet. Google it or take a look on Pinterest. A trend was definitely put in motion.
