by pattyfadhouli | May 31, 2016 | Content Creation, Print, Strategic Parternships & PR
Challenge: Increase awareness of Abel Design Group and gain additional law firm clients. Solution: Develop an advertorial that indirectly promotes Abel Design Group. Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration...
by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
by pattyfadhouli | Jun 7, 2015 | Branding
Purpose: Define mission, vision, and three words that define the brand. Background: One of the challenges of helping build a brand up – defining what you stand for beyond the tactical execution of “we sell jewelry.” I was able to bring in AR New...
