by pattyfadhouli | Dec 14, 2023
Overview: Financial Literacy Month email and blog campaign created in Salesforce Pardot and Adobe Experience Manager (AEM). Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor...
by pattyfadhouli | Jun 15, 2016
My goal was to offer a treat to social media fans at least once a quarter. Our Halloween treat at Coldwater Creek – a free shipping offer that had no minimum purchase. We gained 1500 new fans in the process and we made almost 25K in sales.
by pattyfadhouli | Jun 14, 2016
To promote Charming Charlie’s holiday collection, we did a Bling in the New Year sweepstakes that highlighted our brooch collection. My goal was to create brand relevant and fun ways to capture new fans and engagement. Results are highlighted to the...
by pattyfadhouli | Jun 14, 2016
To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.
by pattyfadhouli | Jun 14, 2016
I planned the first ever instant win for Coldwater Creek to coincide with Valentine’s Day. Coldwater Creek had a history of running sweepstakes, but none that provided immediate gratification. The sweesptakes was success – gaining ~11k FB fans as well as...
