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Email Program

Email Program

Managed CVS email campaigns to help promote Wellness Zone blog articles to millions of customers. Prepared thematic concepts, including creative briefs, cross-functional collaboration, compliance review, performance metrics, and reporting. CVS Sleep Focused Email...
Financial Literacy Month Campaign

Financial Literacy Month Campaign

Overview: Financial Literacy Month email and blog campaign created in Salesforce Pardot and Adobe Experience Manager (AEM). Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor...
FB Offer: Free Shipping

FB Offer: Free Shipping

My goal was to offer a treat to social media fans at least once a quarter. Our Halloween treat at Coldwater Creek – a free shipping offer that had no minimum purchase. We gained 1500 new fans in the process and we made almost 25K in sales.
FB Sweeps: Bling in the New Year

FB Sweeps: Bling in the New Year

To promote Charming Charlie’s holiday collection, we did a Bling in the New Year sweepstakes that highlighted our brooch collection. My goal was to create brand relevant and fun ways to capture new fans and engagement. Results are highlighted to the...
FB Sweepstakes: Coldwater Creek

FB Sweepstakes: Coldwater Creek

To support our new spring collection, we gave away a carefully curated outfit a day. For a minimal cost, we gained 25K new FB fans as well as generated significant conversation around spring trends.
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