by pattyfadhouli | Sep 5, 2015
Problem: Abel Design Group has grown quickly from their humble beginnings and amassed several gorgeous projects under their belt. They also have very skilled talent. To date, the cattended conferences regularly to expand their knowledge base, but they hadn’t put...
by pattyfadhouli | Jul 22, 2015
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
by pattyfadhouli | Jul 22, 2015
Problem: Charming Charlie was a new and relatively unknown concept on the block that still needed to make a positive impression on prospective landlords. They wanted a “world class” website that would illustrate the zeal for the brand and the brilliance...
by pattyfadhouli | May 10, 2015
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product , so to help alleviate this...
