by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
by pattyfadhouli | May 26, 2015 | Social Media
Organization: Coldwater Creek Goal: Create a fashion-oriented conversation on a very sale-oriented day. Results: Over four thousand comments later, our First Lady of Fashion poll was the highest engaged post in Coldwater Creek history. In case you are...