by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
This section to the left is an excerpt from an article about Charming Charlie in Accessories Magazine, written in 2011. Click to read the full story. Below are a few examples – videos, quizzes, screensavers, e-cards you could find on our website at the time....
by pattyfadhouli | Jun 7, 2015 | Campaigns, Digital, Events, Print, Social Media, Strategic Parternships & PR
Background: When I started at Charming Charlie, this was one of the first ideas I had – to partner with a national magazine – but the chain was too small at the time. After three years and 200 stores, Lucky magazine was open to partnering with us for a...
by pattyfadhouli | May 26, 2015 | Social Media
Organization: Coldwater Creek Goal: Create a fashion-oriented conversation on a very sale-oriented day. Results: Over four thousand comments later, our First Lady of Fashion poll was the highest engaged post in Coldwater Creek history. In case you are...
