by pattyfadhouli | Dec 12, 2023 | Campaigns, Content Creation, Digital
Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment. Task: Increase engagement with the small business audience and develop scalable method to create quality content....
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | May 31, 2016 | Content Creation, Print, Strategic Parternships & PR
Challenge: Increase awareness of Abel Design Group and gain additional law firm clients. Solution: Develop an advertorial that indirectly promotes Abel Design Group. Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration...
by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
