by pattyfadhouli | Dec 12, 2023 | Campaigns, Content Creation, Digital
Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment. Task: Increase engagement with the small business audience and develop scalable method to create quality content....
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Purpose: Drive to Web Background: Financially, we were in the 4th quarter crunch mode and needed to drive traffic to the website (any way possible) I also needed to drive social engagement and new fan growth. Campaign: Social Media followers were given the...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
This section to the left is an excerpt from an article about Charming Charlie in Accessories Magazine, written in 2011. Click to read the full story. Below are a few examples – videos, quizzes, screensavers, e-cards you could find on our website at the time....
