by pattyfadhouli | Jun 14, 2016
To celebrate Halloween and showcase an edgier side of Charming Charlie – we created the “Put a Skull Ring On It” Sweepstakes – a FB Fan Exclusive. I selected the custom pantones for the ring and they were produced just for this sweepstakes. The...
by pattyfadhouli | Jun 14, 2016
January is prime bridal planning season. A prime opportunity to promote our bridal collection and Pinterest engagement. I created a partnership with brooch bouquet maker The Ritzy Rose and to create and give away a custom made brooch bouquet. We doubled our number of...
by pattyfadhouli | Jun 14, 2016
This piece of content was created for social media, but used in email as well and had one of the highest click through rates of all of Charming Charlie emails. It also became viral on Pinterest. What is significant about this piece of content is that it educates the...
by pattyfadhouli | Jun 14, 2016
As a part of our subscription drive with Lucky magazine, we created a slot machine game that promoted Lucky’s picks from our fall collection and a chance to win them. This sweeps was promoted via Lucky’s email channel and ours. The results were...
by pattyfadhouli | Jun 14, 2016
The goals: Get creative and take a lifestyle approach to the holidays and our brand. Reach a new audience. Charming Charlie partnered with blogger Mrs. Lillien – the creative challenge – incorporate our accessories into festive decor. The content was used...
