by pattyfadhouli | Aug 26, 2015 | Content Creation, Digital, Social Media
The most powerful and versatile tool that you can have is a great summary. Regardless of industry, this is a recurring theme throughout my career. Abel Design Group had several gorgeous projects under their belt and attended conferences regularly to expand their...
by pattyfadhouli | Apr 10, 2026 | Digital, Web Content Strategy
Managed CVS Wellness Zone blog content. Identified opportunities for continuous improvement, including new content formats, and related article optimization that drove 13X related article visits. Analyzed user engagement to assess top editorial points of view to...
by pattyfadhouli | Apr 10, 2026 | Digital
Managed CVS email campaigns to help promote Wellness Zone blog articles to millions of customers. Prepared thematic concepts, including creative briefs, cross-functional collaboration, compliance review, performance metrics, and reporting. CVS Sleep Focused Email...
by pattyfadhouli | Mar 22, 2024 | Web Content Strategy
Situation: In many B2B organizations, customers have a sales representative who can nominate them for testimonials and references. However, when a business operates on a self-service model and the customer creates an account and independently manages...
by pattyfadhouli | Dec 12, 2023 | Campaigns, Content Creation, Digital
Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor engagment. Task: Increase engagement with the small business audience and develop scalable method to create quality content....
by pattyfadhouli | Aug 12, 2020 | Strategic Parternships & PR
Given the reluctance to return to the office due to COVID-19, I spearheaded a collaboration with FormulaMED, a health and wellness firm to develop a more holistic return to work solution. I worked cross-functionally to develop the concept and marketing materials, as...
by pattyfadhouli | Aug 12, 2020 | Events, Strategic Parternships & PR
To celebrate one of our top designers and the anniversary of our Austin office, I planned two events in conjunction with the Italian Chamber of Commerce in Houston and in Austin. Through strategic partnership and planning, Abel Design Group was able to host these...
by pattyfadhouli | Jun 12, 2016 | Content Creation, Digital, Public Relations, Strategic Parternships & PR
After seeing tons of damaged fashion jewelry sent to our distribution center at Charming Charlie, I decided that there had to be a way to get these products into the hands of students as an alternative art material. That’s where SPARK comes in. We developed a program...
by pattyfadhouli | May 31, 2016 | Content Creation, Print, Strategic Parternships & PR
Challenge: Increase awareness of Abel Design Group and gain additional law firm clients. Solution: Develop an advertorial that indirectly promotes Abel Design Group. Published in The Houston Business Journal on May 27, 2016, this advertorial was a collaboration...
by pattyfadhouli | Jun 7, 2015 | Digital, Social Media
Challenge: Due to our vast assortment that sometimes included pieces that were “off” or over embellished, our brand was not being perceived as a fashion authority. Solution: You can change your marketing faster than your product assortment, so to help alleviate this...
