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B2B Success Story

B2B Success Story

Interviewed customers and used video transcripts to write success stories for B2B enterprise software customers. In addition, developed and managed interim success story process.    
Wellness Zone blog

Wellness Zone blog

Managed CVS Wellness Zone blog content. Identified opportunities for continuous improvement, including new content formats, and related article   optimization that drove 13X related article visits. Analyzed user engagement to assess top editorial points of view to...
Email Program

Email Program

Managed CVS email campaigns to help promote Wellness Zone blog articles to millions of customers. Prepared thematic concepts, including creative briefs, cross-functional collaboration, compliance review, performance metrics, and reporting. CVS Sleep Focused Email...
Amazon Delivery Service Partner Program

Amazon Delivery Service Partner Program

  I developed relationships with relevant divisions within Amazon to create cross-promotional opportunities and promote Amazon’s collective power for small businesses. I wrote this post in collaboration with the Amazon Delivery Service Partner Program team,...
Virtual Educational Event Programming

Virtual Educational Event Programming

Managed all content strategy and programming aspects for the inaugural Amazon Business Small Business Summit 2022 and the Amazon Business Small Business Summit 2023, from concept to completion, including topic curation, speaker sourcing, contract negotiation, deck...
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