by pattyfadhouli | Jul 8, 2024
Managed all content strategy and programming aspects for the inaugural Amazon Business Small Business Summit 2022 and the Amazon Business Small Business Summit 2023, from concept to completion, including topic curation, speaker sourcing, contract negotiation, deck...
by pattyfadhouli | Jul 8, 2024
I conceived, sourced subject matter experts, interviewed, drafted, reviewed, and published several blog posts for the small business audience. Topics varied from general small business topics to Amazon-related topics. Highlights of this work include increased SEO...
by pattyfadhouli | Jan 26, 2024
Used my knowledge of SEO and CMS systems to advocate for and develop what would become the top trafficked Amazon Business blog post on the topic of Amazon Business Small Business Grants. SEO was the top traffic driver. Traffic driven was exponential in comparison to...
by pattyfadhouli | Dec 14, 2023
Overview: Financial Literacy Month email and blog campaign created in Salesforce Pardot and Adobe Experience Manager (AEM). Situation: Historically, content for larger busineses audiences had been repurposed and used for the small business audience, resulting in poor...
by pattyfadhouli | Aug 12, 2020
Given the reluctance to return to the office due to COVID-19, I spearheaded a collaboration with FormulaMED, a health and wellness firm to develop a more holistic return to work solution. I worked cross-functionally to develop the concept and marketing materials, as...
